Twitter tips and tricks

Don’t buy followers. There are services that allow you to purchase followers to beef up your follower count. While it may seem tempting to make it look like you have more followers than you actually do, it’s not worth it. The followers you get won’t be real, and therefore won’t interact with your brand.

Go mobile. The Twitter mobile apps are incredibly well-integrated with the web platform, so the transition from tweeting on your computer to tweeting from your smartphone or tablet is almost seamless. And if you don’t have a smartphone, don’t worry – you can also tweet via SMS text messaging. The process is simple, and you can find step-by-step instructions here.

Add a Twitter widget to your website. Show everyone who visits your website that you’re active on social media by creating and embedding a Twitter widget on your page. To create a Twitter widget, simply go to https://twitter.com/settings/widgets and click Create New. This will take you to a page where you can customize what kinds of things you want visible in your widget. You can make a widget out of your own timeline of tweets, the tweets you favorite or lists you’ve created. You can even do a search for a specific hashtag. You can then adjust the size, link color and theme of your widget. Once you’re happy with your new Twitter widget, simply click the Create Widget button, and you’ll be redirected to a new page that contains the HTML code necessary for embedding the widget on your website.

Embed tweets on your blog. If your brand’s website has an active blog, embedding tweets can showcase any fun tweets you shared or tweets from your loyal followers. This is a great way to incorporate your social media accounts on your website to make them better integrated. To embed a tweet, go to the tweet you want to share and click the ellipsis (also called the More) button under the text. A drop-down menu will appear; choose the option Embed Tweet, and it will take you to a new page with the appropriate HTML code. From there, just copy and paste the code where you want it to appear.