Using Twitter is free, but if you’d like to pay to promote your account on the platform, there are plenty of advertising options at your disposal.
- Promoted Tweets: These ads are just like regular tweets, and they appear in a user’s Twitter feed along with posts from people the user follows. Promoted Tweets are a way for advertisers to increase engagement and expand their reach to a wider group of users beyond their follower base. These tweets are labeled “promoted” across the bottom of the ad, above the reply, retweet and like buttons. You can read more details about Promoted Tweets on Twitter.
- Promoted Accounts: Promoted Accounts are designed to help brands become more discoverable and grow their follower counts. These ads are displayed in multiple locations on Twitter, including the Who to Follow box on the home page, your home page’s Twitter feed and search results. Promoted Accounts ads target Twitter users who have interests relevant to the advertiser’s brand so that brands can gain followers who are more likely to interact with their content. All of the ads are labeled as “Promoted” just like Promoted Tweets are, so users can distinguish them from other content on their feeds. To learn more about Promoted Accounts, go here.
- Promoted Trends: Promoted Trends appear at the top of the trending topics list in the trends box on Twitter and, like other Twitter ads, are clearly labeled as “Promoted.” These ads look exactly like other trending topics, and users can interact with them in the same ways. While Promoted Tweets and Promoted Accounts target specific users, Promoted Trends are visible to all users when the trends are being promoted. They’re also visible on Twitter’s mobile apps. If you’re looking to get people talking about your business using a specific hashtag, Promoted Trends are a good way to do so. For more-detailed information on Promoted Trends, head to Twitter.
In addition to these options, Twitter has a host of other marketing tools designed to help advertisers improve their campaigns.
- Twitter Amplify: Twitter Amplify is a tool that allows advertisers to share real-time television content (for example, videos of sports highlights) that they can integrate with their brand or sponsors. Twitter Amplify helps brands reach users beyond their current followers by delivering content to targeted audiences. For more information on Twitter Amplify, go here.
- Promoted Video: While Twitter Amplify gives brands the ability to share videos from TV programs and other broadcasts, Promoted Video opens up the possibilities to any kind of video, giving advertisers more ways to be creative with their campaigns. It’s important to note that Promoted Video is different from sharing a YouTube video in your tweets, while both methods allow you to play a video in a tweet, Promoted Video content is hosted directly by Twitter and is only available as a paid marketing tool. Learn more about Promoted Video here.
- Mobile app promotion: Mobile app companies, this is the tool for you. Twitter’s mobile app promotion option lets advertisers target and reach their desired audiences via mobile devices to drive app downloads. Advertisers can create a custom image and app description for use in the ad, and target users by their location, gender, language and mobile platform (so, if your app is available only on iOS devices, you can target users who access Twitter from only those devices). The tool also features a unique measurement system so advertisers can see how their campaigns impact app installs, purchases and registrations. Read more about mobile app promotion here.
To read more in-depth about how advertising works on Twitter, go here.
Verified accounts on Twitter
Blue and white checkmarks, usually administered by Twitter, indicates the account is verified. This means that the social network considers the user to be a key brand or individual, or confirming the user is who they say they are.
According to the site, an account may be verified if it is determined to be an account of public interest. Typically, this includes accounts maintained by users in music, acting, fashion, government, politics, religion, journalism, media, sports, business and other key interest areas.
Note: Verified Twitter users can lose their verified status if they change their handle or protect their tweets. In these instances, Twitter will automatically review the user’s account again to make sure it’s still eligible for verification. This should be taken into consideration should your company undergo rebranding.
Applying for verification
Verification on Twitter can add to your business’s credibility. If your business or brand isn’t automatically given a checkmark, you can apply on behalf of your business. Twitter opened the opportunity to apply for verification status.
The requirements include:
- A verified phone number
- A confirmed email address
- A bio
- Profile photo
- Header photo
- A website
- Tweets set as public in Tweet privacy settings
If your profile request is rejected, you must wait 30 days before the next application can be submitted for review.
Don’t get frustrated if your business is rejected, more work may need to be done and it isn’t an impossibility. Furthermore, Twitter does “rolling verifications” for accounts that are determined to be of public interest.